Our Custom Email Marketing Program stands alone in the Industry because we offer the unique advantage of delivering the best of both worlds, custom full-service and deliverability. Large "white listed" email providers tend to deliver very basic template approaches in their creative process thus diluting what should be a strong "branded" message. Small boutique companies as well as Ad Agencies may provide a great branded message, but fall extremely short in areas of programming, deliverability and especially the processing of new member signups.
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While terms like "fast" and "quick" are associated most with restaurant concepts that chose to implement a Point of Sale device, it doesn't necessarily mean your customer is not willing to take the time to join your eClub. It's important to keep in mind that they are visiting a value priced restaurant like yours because they have a strong interest in the value of a dollar. Offer them an incentive to join your eClub and use that as an incentive and they will most certainly "make the time" to take 1 minute to save even more money on their next visit.
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Monthly emails are the core of your email marketing strategy and understanding how important they are to the total success of your email marketing program is why we create up to two of them every single month. How to craft what is promoted within the email is an art unto itself
It's important to note that offers (coupons) are NOT critical to the success of an email program. While we recommend to several of our clients to "shy away" from offers, you must keep in mind that it is important to periodically send one out. In doing so you are able to not only keep your eClub Members engaged, but it is also the only way to truly gauge the success of your email program analyzing your online reports. We can't emphasize enough
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Encore Loyalty, Inc.
11152 Westheimer #652
Houston, Texas 77042
Toll Free: 844 - 337 EPAD (3723)
Office: 713-780-7677
Fax: 713-609-9532
The Encore Loyalty Solution is the first turn-key system designed specifically to support and enhance the customer email acquisition process for any Customer Loyalty program in the country. This system not only supports the most basic of email programs, but we can ensure the lists we manage will inevitably meet the standards set forth by the premier email service providers in the country.
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